With her training in Psychology and experience in higher education, Dara Musher-Eizenman, Ph.D. loves teaching others how to connect to, empathize with, and understand the needs and values of their customers, employees, or students.
She has taught Design Thinking at Bowling Green State University and at numerous workshops around the country.
She believes passionately that knowing what motivates people is the key to creating products and experiences that work effectively. She also believes that people are already more creative than they think they are.